Description
A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.

Key Benefits:
• Neutralizes unwanted yellow tones in color-treated and virgin hair.
• Gently cleanses with added nourishment.
• Softens hair with enhanced shine.
 
Suggested Usage:

• Distribute evenly through wet hair. Massage until a lather forms.
• Leave shampoo in for five minutes.
• Rinse thoroughly.
• Use one to two times per week depending on desired levels of neutralization.
• Follow with L'Oréal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).